Food processing minister launches 6 brands under ODOP

Union Minister for Food Processing Industries Pashupati Kumar Paras recently launched six brands, including Kashmiri chilli, developed as part of the ‘One District-One Product’ (ODOP) approach under a central scheme PMFMES.

These six brands are out of 10 that the ministry has signed up with cooperative NAFED for branding and marketing of ODOPs under the Pradhan Mantri Formalization of Micro food processing Enterprises Scheme (PMFMES).

Key Highlights

• The central scheme PMFMES aims to provide financial, technical and business support for upgradation/ setting up of two lakh micro food processing units based on the ODOP approach in a period of five years from 2020-21 to 2024-25 with an outlay of Rs 10,000 crore.

• In a statement, the six brands have been launched under selected districts in Delhi, Haryana, Rajasthan, Uttar Pradesh, Maharashtra, and Jammu and Kashmir.

• NAFED said all the products come in unique and attractive packaging that keeps moisture and sunlight at bay, thus ensuring a longer shelf life of the product and keeping it fresh.

• Each product has been developed based on the extensive knowledge and legacy of the marketing expertise of NAFED as well as its capabilities and experience in processing, packaging, supply and logistics, it said in a statement.

• All the products will be available at NAFED Bazaars, e-commerce platforms and prominent retail stores across India.

SOURCE: Business Standard

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