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Daily Current Affairs for UPSC

National E-Commerce Policy

Syllabus- Indian Economy [GS Paper-3]

Context- The Indian government is set to present a public internet business strategy that plans to establish a good climate for the improvement of the area and drive sends out.

Key Highlights 

  • Aim:
      • The goal of the national e-commerce policy is to create a regulatory framework that makes doing business in the sector easier.
  • Increasing Exports:
      • The policy acknowledges India’s e-commerce sector’s significant export potential.
      • It is anticipated that India’s annual e-commerce export potential will range between 200 and 300 billion USD by 2030.
      • India intends to take advantage of the growth opportunity presented by cross-border e-commerce exports, which are anticipated to reach 2 trillion USD by 2025.
  • FDI and the Regulatory Body:
      • The chance of laying out a controller for the web based business area is being thought of, however its execution might require investment.
      • Neighborhood merchants’ affiliations have been supporting an engaged administrative body to authorize online business rules and control infringement.
      • The marketplace model allows for 100% foreign direct investment (FDI), but the inventory-based model does not.
  • Taking Care of Trader Concerns:
      • Concerns have been raised by merchants regarding infractions of e-commerce regulations, such as substantial discounts and preferences granted to a select group of sellers.
      • These issues will be clarified and the FDI rules for e-commerce will be more transparent under the policy.
      • For consistency, the proposed amendments to the Consumer Protection (e-commerce) Rules 2020 will be aligned with the e-commerce policy.
  • Comprehensive Methodology:
    • The sector’s overarching framework, the e-commerce policy, will ensure that various governing acts are consistent.
    • The FDI policy, the Information Technology Act of 2000, the Competition Act of 2002, and the Consumer Protection Act of 2019 all have an impact on the sector.
    • The goal of the policy is to make these rules easier to follow and make it easier for the e-commerce industry to grow.

What other e-commerce initiatives are being implemented by the Indian government?

  • Launching the BharatNet project:
      • Provide internet connectivity in local bodies  in each Panchayat, which will build the scope and access of online business in rustic regions.
  • Open Network for Digital Commerce (ONDC):
    • A network that aims to democratize e-commerce and give Micro, Small, and Medium-Sized Enterprises (MSME) equal opportunities to succeed in digital commerce:
  • Other government-led initiatives, such as Start Up India and Aatmanirbhar Bharat, which have the potential to become global successes, have received solid support from the Digital India initiative.
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