
Context
The tourism and hospitality industry in India speaks of economic growth, employment generation and promoting India’s soft power.
Key Highlights
- The sector plays an estimated role of 7 percent in the Indian economy and more than 9 per cent of total jobs, indicating the strong multiplier effect it provides.
- While India seeks to emerge as a global tourism power, the attention needs to be paid not just to attract tourists, but to maximise economic value of its natural, cultural and spiritual resources.
Tourism Sector as a Growth Multiplier
- The tourism industry provides direct job opportunities in the hotel sector, travel and transport, and indirect job in handicraft, food, retail and local service sectors.
- The sector fosters entrepreneurship, foreign exchange remittance, infrastructure development and regional economy.
- Tourism also boosts India’s soft power by highlighting the country’s civilisational legacy, cultural diversity and spiritual values to the world.
- Occupancy rates have improved, room rates have risen and investor confidence in the recovery of the hospitality industry has improved since the pandemic.
New Trends in Tourism in India
- This growth in Indian tourism is shifting from being concentrated in Tier-I to Tier-II and Tier-III cities, with these cities becoming new centres for tourism and hospitality.
- The development of regional airports, road connectivity and economic corridors are changing the pattern of tourism in the country.
- Unexplored destinations are opening up, and local investment is being roused, as new airports, highways, convention centres and transport links are being built.
- Airport-led development also contributes to increased business travel, transit tourism, conference and hotel demand.
- This reflects the increasing interdependency of tourism and infrastructure development.
Key Challenges
- The tourism development is fragmented and lack coordination between the Union government and States/Local government.
- The issues with the last-mile connectivity, accommodation, sanitation, digital infrastructure, and visitor facilities exist in several destinations.
- Private investment in the sector is limited by high financing costs and lack of industry status in many states.
- Multiple clearances and a complicated tax structure remain a hindrance to tourism entrepreneurs and hospitality developers.
- More consistency, scale and sustained branding in India to promote its tourism on the international stage is also needed.
Way Ahead
- Tourism must be part of the wider economic and infrastructure planning and not be considered a separate sector.
- The government needs to create 50 tourism destinations on a mission mode with definite timelines, measurable goals and plans tailored to these destinations.
- Industry status for tourism in states can facilitate the provision of institutional finance and lower the cost of capital.
- India requires a long-term global tourism promotion campaign as part of a robust Brand Bharat movement to showcase its cultural, spiritual and ecological heritage.
- Giving greater access to e-visas and easing entry requirements can have a significant impact on inbound tourism, while a liberalised visa regime will help to increase the number of visitors.
- Infrastructure, including last-mile connectivity, wayside facilities, digital infrastructure, and skill development, must be invested in to enhance the tourist experience.
- Simplifying the tax regime and implementing a single-window clearance will enable more private sector engagement.
Conclusion
- Tourism is unique because of its capacity to create jobs, jobs that can be linked to economic growth, and can also be linked to cultural diplomacy and regional development.
- India needs to see tourism as a strategic economic sector and an inclusive growth tool and take appropriate measures.
- Tourism has immense potential to serve as a vehicle to prosperity and provide opportunities for increasing India’s footprint in the world through coordinated planning, infrastructure investment and destination-focused development.
Source: The Indian Express
Mains PYQ
(Q) How can the mountain ecosystem be restored from the negative impact of development initiatives and tourism? (2019)



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