
Context
The Government e-market (GeM) has revolutionized public procurement in India reaping benefits government shoppers and small agencies alike.
What is GeM?
- Government e-market (GeM) is an online platform for public procurement in India.
- It was launched in 2016 by the Ministry of Commerce and Industry to enhance transparency, performance, and velocity in government procurement.
- Objective: To create an open and transparent procurement platform for government consumers.
Key Features of GeM
- SWAYATT is the portal’s dedication to enhance ease of doing business and set up direct market linkages to annual public procurement for startups, women marketers, Micro & Small Enterprises (MSEs), Self Help Groups (SHGs) and kids.
- Startup Runway 2.0 is an opportunity for Startups to show off their innovative products and services to Government consumers and engage in public procurement.
- GeM has created a devoted market category for all Startups to list their products and services, regardless of their DPIIT-certification.
- Womaniya initiative seeks to exhibit merchandise made by women entrepreneurs and women self-help organizations [WSHGs].
- GeM is taking part with numerous stakeholders from the Micro, Small and Medium Enterprises [MSME] ecosystem with unique consciousness on marketers from the Scheduled Caste/ Schedule Tribes [SC/ ST].
- The SARAS Collection is a pristine hand made series of handicrafts, handloom textiles, workplace décor, furnishings, accessories, occasion souvenirs, private hygiene and care merchandise from pinnacle of the road SHGs in India.
Impact of GeM
- Cost Savings: Competitive pricing has led to lower procurement fees for the government.
- Wider Market Access: Vendors from across the country, including rural regions, can register and sell their products.
- Boost to MSMEs & Startups: Nearly 50% of the orders on GeM are from MSMEs, promoting small corporations.
Conclusion
- The platform’s strategic initiatives have substantially contributed to the benefit of doing business and better participation in government procurement.
- As GeM maintains to adapt, it stays committed to its vision of making a sustainable, open, and aggressive market, using India’s progress towards inclusive and transparent public procurement practices.
Source: The PIB
UPSC Prelims Practice Question
Q. Which of the following can aid in furthering the Government’s objective of inclusive growth? (2011)
- Promoting Self-Help Groups
- Promoting Micro, Small and Medium Enterprises
- Implementing the Right to Education Act
Select the correct answer using the codes given below:
(a) 1 only
(b) 1 and 2 only
(c) 2 and 3 only
- d) 1, 2 and 3
Ans: (d)



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